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Briogeo Launches at Ulta Beauty

The clean haircare brand is joining the Conscious Beauty at Ulta Beauty initiative.

By: Beauty Packaging Staff


Briogeo, the global leader and innovator in clean, natural, effective hair care and wellness, announced its nationwide launch at Ulta Beauty. 

Beginning January 1, 2021, guests can discover Briogeo’s award-winning, high-performing products on ulta.com and in all Ulta Beauty stores on January 4, 2021.

Briogeo will be part of Conscious Beauty at Ulta Beauty, the retailer’s initiative to help guests make more informed choices about products that align to their values.

With an unwavering commitment to providing clean, natural hair solutions for all hair types and textures, Briogeo joins the program as the first prestige hair brand certified under four pillars: Clean Ingredients, Cruelty Free, Vegan, and Sustainable Packaging.

“From day one, I knew I wanted Briogeo to be about more than just me—I wanted the brand to be about everyone,” said Nancy Twine, Founder and CEO, Briogeo. “I created it to be clean and natural, offering effective solutions for every hair type, texture, need, ethnicity, background, and person.”

Monica Arnaudo, Chief Merchandising Officer, Ulta Beauty, commnets, “Now more than ever, beauty enthusiasts want simplified, clean, effective solutions personalized for their specific needs — Briogeo does that and more. We’re excited to partner with Nancy and her passionate team to provide greater access to award-winning products for all.”

Beginning February 2021, guests visiting the Salon at Ulta Beauty can experience Briogeo as part of their professional hair service appointments. All salons will feature products from each collection for a limited time, marking the first time a Conscious Beauty haircare brand will be featured in the salon backbar.

Briogeo will continue to be sold at Sephora globally, other prestige retailers, and on Briogeo.com.

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